Christopher Cummings agrees with Saeed Khan's assertion that the product manager is not the CEO. Saeed's original post is here. We also discuss this topic in this week's podcast.
CC proposes an alternative metaphor, captain, that may be marginally better than CEO, but not ideal. (He admits as much at the end.) At the very least, claiming captaincy is, politically speaking, more than a little dangerous. The product manager plays an increasingly strategic role in technology companies. However, self-coronation as captain, CEO, squad leader, capo, or anything similar invites backlash.
Primus inter pares? I'd only think of using that term because not everyone speaks Latin. Still, they could look it up, and claiming to be first among equals might also sound a bit insulting. Best to say that you have your domain, and I have mine. Sort of like the two different consuls in the Roman republic, which is more obscure than a commonly-used Latin phrase, and that much safer.
Well, that does a fine job of saying waht you wouldn't say ... but what would you say? Shepherd -- leading by creating a dependency relationship and standing the silly things up when they fall over? Quarterback -- taking direction from the coach (CEO) and coordinating execution (as well as taking some really big hits?)? Conductor -- making all the players play in harmony, and being responsible for the bum notes? ... I suspect the problem is that it's hard to agree an analog because a) there isn't one, it's a unique position and b) there is insufficent consensus as to what the role really involves.
I know there are tremendously professional schools of thought (I'm a Pragmatic fan) as to how the Product Management and Marketing functions should work, but 'm not sure that Senior Management really buys in ...
Posted by: Ian Rowlands | 07/09/2009 at 01:26 PM
This conversation reminds of comic book creators and the difficulty they have getting the general public to understand what they do. Some people are surprised that comics have writers. Others don't get what inkers do (the ol', "So you're a tracer?" argument). Brian Michael Bendis was once asked if he had created Spider-Man...
Posted by: Chris Cummings | 07/10/2009 at 07:20 AM
I've often fallen back onto "adult supervision" and parental analogies. These don't satisfy the need to assign titles externally (what do we call ourselves) but is helpful IMO internally as we consider PM role and challenges:
[1] how can we help shape behavior, since we're not always there to supervise? [2] how do we think long-term when everyone else is ADHD? [3] can we remember that products (and organizations and companies) succeed because of us/in spite of us, and we can't claim credit for much of what happens?
http://bit.ly/XUYiZ -Rich MIronov
Posted by: Rich Mironov | 07/10/2009 at 08:33 AM