The Heretech, episode 22: Alex Bender on inbound social media
This week, our guest is a prime example of "inbound" social media, used to make smarter product decisions. Alex Bender of Archer Technologies describes how their community helps with the entire release cycle, from starting with the generation of good ideas. And whaddaya know, there's another research document, by Yours Truly, about this topic in the Forrester publication queue. Finally, if you're looking for a primer on Lean approaches to development and delivery, look no further than this week's review. Copyright (c) Tom Grant.
Tom Grant is a senior analyst at Forrester Research. You can e-mail him at email@example.com, or reach him via Twitter at TomGrantForr.
All opinions expressed here are my own, and not necessarily those of my employer, Forrester Research.