Social product management workshop coming soon

For anyone interested in using social media as a resource for product requirements, persona development, use cases, and other customer insights, the workshop on this topic is scheduled for later this month.

The goal is to give you specific, practical guidance that you can use the day after the workshop. Therefore, I'm asking attendees to bring examples of their current challenges in gaining customer insights, from either a product management or product marketing perspective. We'll use those scenarios during some hands-on exercises.

Here's the link to the workshop, if you're interested. Space is limited, and based on the number of questions I get about this topic, it should be a lively session.

[Cross-posted at The Forrester product management blog.]

Comments

[rick]

Tom, you sly dog! You listened to my presentation on SaaS and the Death of Product Management!

And, yes, you did get a mention at:

http://www.saasuniversity.com/RESOURCES/Podcasts/tabid/1341/Default.aspx

So, instead of using the community to generate "product requirements, persona development, use cases, and other customer insights," it's "social media."

Well, a rose by any other name still smells as sweet, etc.

I guess all that stuff about focusing too much on users (your market) because you lose track of what the market really wants because you don't...uh...listen...to...the...market is becoming non-operative, eh?

rick chapman
www.softletter.com
www.saasuniversity.com