The Heretech, episode 28: April Dunford on product marketing
April Dunford, who writes the blog Rocket Watcher, explains the product marketing challenges in the tech industry, and the special problems facing startups. We also talk about how PMs can embrace social media without a huge hit to their schedule. Plus, a juicy tidbit from the upcoming research document on requirements. (c) 2009 Tom Grant
Tom Grant is a senior analyst at Forrester Research. You can e-mail him at email@example.com, or reach him via Twitter at TomGrantForr.
All opinions expressed here are my own, and not necessarily those of my employer, Forrester Research.