The Heretech, episode 30: Cisco's myPlanNet serious game
Stephen Liu and Petra Neiger of Cisco explain how their serious game, myPlanNet, illustrates Cisco's 25 years in the networking business. And it's an amazingly successful marketing tool. Plus, a quick pointer to a site that suggests how to get lots and lots of user-generated content. (c) 2009 Tom Grant.
Tom Grant is a senior analyst at Forrester Research. You can e-mail him at email@example.com, or reach him via Twitter at TomGrantForr.
All opinions expressed here are my own, and not necessarily those of my employer, Forrester Research.