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07/29/2009

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This post may be a foundational topic as Product Management and Social Media run intersecting courses and evolve. There are several valid and some subjective points in both Chris and Tom’s posts, however, the fact stands that in the current economy product teams have to expand their reach, capabilities and routes to information and push “traditional requirement sources” to new avenues. While it may appear that some or most requirement sources are “impersonal,” it beats inside-out thinking, daily epiphanies and “the mistakes that cost technology companies time, money, and good will.”

I agree with Tom’s point, that “it's a new discipline, which is another way of saying, it's going to take effort, time, and skill to do it right." So, how do we define and manage this “new discipline?” It has to come from the very community we are involved. As a product management community, we must collaborate, we must communicate and we must share content with each other. This year product management has written more content, met more of our peers face-to-face, shared knowledge and best practices and used tweets, posts, discussion groups, product camps, articles and more to enhance the discipline. Let's keep the momentum and build a sustainable community together.

On NPR today, the story on social media described an example where the tweeter was referred to a phone number. Social media was used to herd customers to existing channels, rather than duplicating the services provided by existing channels.

As an approach to expanding the reach of product managers, have we forgotten not to code on our own dime? If I were looking to gather requirements from a particular industry, I'd get a paying client. Then, I wouldn't worry about expanding my reach.

If product management is tasked with understanding the market, then product managers need to be where the market is, and so be it if that market uses Social Media tools.

Too often we blame the tools and techonology. All the Social Media outlets provide are additional resources to gathering the voice of the market, the requirements. It's not about how you collect said requirements, it's about what you do with them that matters.

What is so wrong with using whatever venues are available?

"This year product management has written more content, met more of our peers face-to-face, shared knowledge and best practices and used tweets, posts, discussion groups, product camps, articles and more to enhance the discipline. Let's keep the momentum and build a sustainable community together."

Do I hear an amen?

And Jennifer, I think Chris was talking about depending solely on social media as a replacement for traditional requirements. Still, there was an argument, "impersonal = bad," that I wanted to address.

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