« Reminder, open house on social PM is tomorrow | Main | Crankiness out of the closet? »



Feed You can follow this conversation by subscribing to the comment feed for this post.

Great post! I agree that social media are supplementary to many existing PM functions: in addition to your point on product feedback, using social media can also be used for building a community around what we do. While it is great for getting product or company feedback, social media lends itself to participation in relevant industry dialog. This creates another touch point for a two-way information flow between PMs and their industry - which is quite valuable. Customer visits and conferences aren't going away, but it is great to have another method to reach out to the market.

The comments to this entry are closed.

About the Heretech

  • Tom Grant is a senior analyst at Forrester Research. You can e-mail him at [email protected], or reach him via Twitter at TomGrantForr. All opinions expressed here are my own, and not necessarily those of my employer, Forrester Research.

Heretech podcast

  • A weekly podcast about the technology industry, with a special emphasis on product management and product marketing. See the FEEDS section for the links to the podcast.

Twitter Updates

    follow me on Twitter