Laura Ramos talks about how effective B2B marketing is a mix of old and new techniques. Plus, why even the best books on Agile are often not enough. Copyright (c) 2009 Tom Grant
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03/08/2010
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About the Heretech
- Tom Grant is a senior analyst at Forrester Research. You can e-mail him at [email protected], or reach him via Twitter at TomGrantForr. All opinions expressed here are my own, and not necessarily those of my employer, Forrester Research.
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Heretech podcast reviews
- Gottesdiener, The Software Requirements Memory Jogger
- Haines, The Product Manager's Desk Reference
- Herman, Wargaming for Leaders
- Hohmann, Beyond Software Architecture
- Nonaka and Takeuchi, The Knowledge-Creating Company
- Popper, The Logic of Scientific Discovery
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- Taylor and Schroeder, Inside Intuit
- The Cranky Product Manager blog
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- Witnesses (movie)
- Womack, Jones, and Roos,The Machine That Changed The World
- Yes, Minister (TV series)
Heretech podcast
- A weekly podcast about the technology industry, with a special emphasis on product management and product marketing. See the FEEDS section for the links to the podcast.
Heretech blogroll
- Agile PM blog
- All About Product Management
- B2B Marketing POSTs
- Cranky Product Manager
- Forrester's product management blog
- B2B Beyond Borders
- How To Be A Good Product Manager
- On Product Management
- Outside-In View
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- ProductMarketing.com
- Productologist
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- TechUX
- The Accidental Product Manager
- Thoughts On Product Management
- Tyner Blain
- Write That Down!
So you want to learn about heresy...
C. V. Wedgwood: The Thirty Years War (New York Review Books Classics)
Edward Gibbon: The Decline and Fall of the Roman Empire: Volumes 1-3 (Everyman's Library)
Richard S. Dunn: The Age of Religious Wars, 1559-1715 (Norton History of Modern Europe)
Stephen O'Shea: The Perfect Heresy: The Life and Death of the Cathars
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