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Not sure process and irneovemmpt are the right things for inside the loops.They feel like they should be activity type statements perhaps Develop Product and Develop Potential.The things at the end of the loops are outcome things Product Increment and Capability Improvement.The inputs should be Vision and Team/People.Love the simplicity of this.

This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work !

Well put Vijay. We do tend to get carried away by our' pasison for the product that the customer is often marginalized or worse still, ignored.Need to check on Analog and antilogs' from the book, but what we need is an Antidote.Sadly, there is no one-size-fits-all cure.

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  • Tom Grant is a senior analyst at Forrester Research. You can e-mail him at [email protected], or reach him via Twitter at TomGrantForr. All opinions expressed here are my own, and not necessarily those of my employer, Forrester Research.

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