The Heretech

Busy, busy March

Several events of interest for product marketers and product managers:

• Forrester open house on the demographics of B2B technology buyers.
• Product Camp 2010 in Silicon Valley. Yes, I'll be there, armed with slides about the strategic role of PM.
• Product Camp 2010 in Austin, Texas. And I'll be there, too.

Vote for Silicon Valley P-Camp topics

If you're a product manager or product manager on the West Coast, you should take a minute to vote for the topics you want to see covered in the Silicon Valley P-Camp next month. Here's my humble offering, how PM has become an increasingly a strategic asset in technology companies, why this shift is happening, and what you can do to convince your management of the wisdom of making these changes. That's the punchline of the research I've been doing in the last five years, and P-Camp is a good opportunity to wrap it all up with a pretty bow.

[Cross-posted at The Forrester product management blog.]